CPG Brands.
Measurable Economics.
Scalable Growth.
We partner with consumer packaged goods brands to improve unit economics, increase repeat purchase rate, and scale profitably not just increase ad spend.
Most agencies present ads. We present structural growth shifts. Every case study below reflects improvements in:
Organic Skincare Brand Purekin™
● AOV increased from $42 → $78
● Repeat Rate improved from 19% → 34%
● Blended CAC reduced by 24%
Repositioned offer architecture and implemented subscription-first retention strategy.
Protein Snack Brand Fitbitez™
● AOV increased from $32 → $58
● Subscription adoption from 4% → 21%
● CAC reduced by 15%
Introduced variety bundles and taste guarantee positioning.
Specialty Coffee Brand Brew and Bloom™
● Conversion Rate doubled (1.6% → 3.1%)
● Subscription adoption 11% → 29%
● MER improved 2.0x → 3.6x
Repositioned brand around morning ritual + subscription anchoring.
Men’s Grooming Brand Shear™
● AOV increased from $44 → $92
● Repeat Rate improved 21% → 37%
● ROAS improved 2.3x → 3.8x
Launched complete grooming system bundle and masculine authority positioning.
Organic Baby Care Brand Lullabies™
● Repeat Rate improved 24% → 42%
● AOV increased $52 → $89
● LTV increased 52%
Shifted messaging to pediatric safety positioning and subscription convenience.
Most agencies optimize for:
● CTR
● CPC
● ROAS
We optimize for:
● Contribution margin stability
● Repeat purchase momentum
● LTV growth
● Sustainable CAC ceilings
● Predictable scaling
Our role is not to inflate numbers.
Our role is to strengthen your growth engine.
Step 1 — Economic Audit
CAC vs LTV mapping. Funnel leak identification.
Step 2 — Offer Engineering
Bundles, anchoring, pricing architecture.
Step 3 — Conversion Optimization
PDP restructuring, AOV systems.
Step 4 — Acquisition Alignment
Paid media tied to margin thresholds.
Step 5 — Retention & Repeat Systems
Email, SMS, subscription acceleration.